Listening to what’s going on online around a keyword or term is a great way of being able to filter the relevant information from all the other ‘stuff’ going on out there on the web. Alerts are a step up from typing a search term in a search engine (such as Yahoo and Google) as it collates it for you and drops the results straight into your email Inbox regularly.
How do Alerts work?
You can set up Alerts online for keywords or terms and every day/week etc (you tell it how often you want) you receive an email into your Inbox with the latest results from the web (blogs, info, social networks etc) around that term/keyword. Once you’ve set an Alert up, you’ll keep receiving the results through until you edit/delete it – (you don’t have to go and search for it every time you want it).
What to use Alerts for?
Alerts can be used for almost any keyword that you want to know what’s being said around it. Imagine if you were in a room full of people having lots of noisy, overlapping conversations and you just wanted to be able to listen out for the people talking about Dogs, as you own a Dog Biscuit business. If you could mute all the other irrelevant conversations and just hear the conversation about Dogs you could potentially:
- Listen to what your potential customers want and react to it in your business.
- Reach out and make connections with these potential new customers.
- Join the conversation and share your expertise/interest with them.
- Help answer a question/give information to help them out.
- Be inspired by what they’re talking about as a point for your own online content.
What to set up Alerts for:
- Your business name.
- Unique product names that you might have.
- A handful of Industry keywords ie ‘Dogs’, ‘Pets’, ‘Animal Welfare’ etc – (the more specific the better).
- Relevant and specific keywords that your audience are interested in.
- Your competitors business names (be a little careful with this, don’t get too hung up on it and know that they might do the same with you).
- Your own name.
Your Alerts are going to trawl the web for results, so you need to expect that not everything will be useful in the results it gives you. Often you’ll scan through and dismiss some and find others useful. If you want to filter your results further there a couple of things you can try:
Filter Alerts to UK results: Use ‘site:.uk’ alongside your search term, ie ‘dog treats site:.uk’ if you were searching for Dog Treat info form uk websites.
Filter Alerts to not include a particular website: Use ‘-site:madeupwebsite.co.uk’ alongside your search term, ie ‘dog treats -site:madeupwebsite.co.uk’ if you were searching for Dog Treat but wanted to exclude results from www.madeupwebsite.co.uk.
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