Getting your skills endorsed on Linkedin
New Endorsement feature on your LinkedIn Profile
You might have seen on your Linkedin profile recently new notifications about being ‘endorsed’ by connections for your skills. A new little feature from Linkedin to help build even more credibility for your profile.
What does the new Endorsement feature mean for you?
It means building even more credibility around you. Being seen online AND how credible you are both add up to the impression that people take of you, and therefore what action they’ll take (contact you, offer you work, buy from you etc). LinkedIn endorsements seem like they’re going to be a great way for you to build your credibility.
How does it build Credibility?
Let’s say you’re looking for someone to quote for your new business website that you want and your mutual friend Jess mentioned Richard to you. You look up Richard’s profile on LinkedIn and see that ‘web design’ is one of his skills. Ok, so this doesn’t say much; it says that he considers it a skill of his. But how does that differentiate him from anyone else who lists ‘web design’ as a skill on their profile? It doesn’t, anyone can type that in. But similar to LinkedIn Recommendations, what if next to that skill you saw Darren had endorsed this skills of Richards? You know Darren runs a successful photography business and you know that his website looks pretty darn good, and that he has high standards. This adds credibility to Richard’s skill that someone endorses it, and says ‘yeah, I think this guy is great at xyz’. It puts Richard in a new light and makes him now stand out, because there’s now an association. Now imagine if that was your profile and your skills?
- Welcome, genuine, endorsements from your connections to your profile to build your credibility.
- Be wise with who and what you endorse (if you’re just endorsing everyone and everything it’ll start to mean nothing and you’ll starting losing credibility).
- Treat it as real life. If you were at a networking event, would you genuinely endorse that person? It’s the same online.
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